DEVIL is a name that belongs to fashions & trends in Pakistan. Established in 2003, this is a company birthed out of an ambitious investment in the fashion industry by the visionary team. Pioneers of providing the latest fashion apparel to the Pakistani consumers, Devil has been at the forefront of introducing the latest and trendiest clothes for the masses. With the immense love and support of the loyal customers over the last 15 years, Devil has been able to expand into further brands with 60+ stores throughout Pakistan.

Devil started out as trendy street-smart fashion for men and women. In 2008, Outfitters introduced a brand for kids, as Devil Junior, focusing on kids’ fashion.

The company is steadily growing and now has set foot in the international market, with aims to elevate the brand into a truly global player.